I was responsible for the overall Digital strategy for Office Leasing and Pacific Centre Shopping Mall. Digital was integrated into all aspects of Marketing: Social, Web, CRM, SMM, SEO, B2B and B2C campaigns.
Sears (725 Granville) Redevelopment Project: CRM, Video, Video Wall and Tenant Email
Customer Database Management: Pacific Centre Shopping Mall and Office Leasing
Social Media: Pacific Centre Shopping Mall
 CRM Sears Redevelopent 725 GranvilleVideo Wall in Pacific Centre |  CRM eBlastOffice Leasing Sent to Broker Database |  CRM eBlastOffice Leasing Sent to Broker Database |
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 CRM eBlastOffice Leasing Sent to Broker Database |  CRM eBlastOffice Leasing Sent to Broker Database |  CRM eBlastOffice Leasing Sent to Broker Database |
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 CRM Tenant emailEmail sent to Office Tenants |  CRM Tenant emailEmail sent to Office & Tenants as well as neighbours |  CRM and WebGreen at Work communication to Retail Tenants |
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 CRM and WebGreen at Work for Office Tenants |  Social Media Pacific CentreFacebook Timeline |  WebPacific Centre Home Page Banner |
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 CRMPacific Centre eFlyer for Customer Database |  WebOffice Quarterly Newsletter |  Webiste Pacific Centre OfficeInteractive Floor Plans |
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 Website Watefront OfficeInteractive Floor Plans |  Web VideoOffice Leasing Video |
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